November 7, 2022

Election Preview: Bailey Leading in Search Popularity, Not Polls

By Zoe McClain

Pritzker vs. Bailey

According to an analysis of Google search data, Bailey has led in search in Illinois for the majority of October. In spite of this, Bailey is lagging behind in the polls, with a recent WGN poll putting Pritzker at 9 points ahead (50%-41%).

What Do Voters Care About?

Education and crime have remained Illinois voters’ top concerns in the month leading up to Election Day, as supported by another analysis of Google search data. Inflation and abortion are steadily represented in search data as well, aside from the former’s peak on Oct. 13th — likely due to the U.S. Consumer Price Index report released that day.

Google Trends image

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